Let us ask ourselves one important question. What is Mother’s Day? Well, it’s a day when we get to tell our mothers how special they are, how much we love them and how we would have been totally lost without them. When it comes to it, mothers, especially in a culture such as ours, are held in a very high regard. So when we talk about celebrating the one person who you love and who loves you like she does, is one day of celebration simply enough? We think not. Putting forth this theme forward, Kashmir has come up with their #EveryDayIsMothersDay campaign!
The brand conducted a social experiment, asking people what their idea of Mother’s Day was and how they went about celebrating it. Everybody had a different way of celebrating the day. But all were unanimous in their response to the question “Is one day enough for her?” because they had no answer to the question.
24 Baras Ke Ho Gye
Aur Sirf 24 Din Maa Ke Naam?
Jahan Us Ki Poori Zindagi Tere Naam
Wahan Sirf Ek Din Us Ke Naam?
Agar Jannat Talay Hai Us Ke Qadmon Ke
To Kya Sirf Ek Din Jannat Ke Naam?
Our mothers’ love for us is eternal, so why just dedicate one day of lives for her, the one person that has been there for our support at every step of life. The small things we take for granted, whether it be her concern for us when going to give an exam, or making our favorite dishes each day to keep us happy, are the minute ways in which she shows her love for us. What do we do in return? It’s time to rethink what Mother’s Day is. I vote for #EveryDayIsMothersDay. Do you?
